Advanced theory and practice in sport marketing
Auteur :
Schwarz, Eric C. / Brannigan, Kyle J. / Cattani, Kevin P. / Hunter, Jason D.
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032137537
Date de publication :
11 août 2022
Dimensions :
24,6 x 17,4 cm
Poids :
820 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Now in a fully revised and updated fourth edition, Advanced Theory and Practice in Sport Marketing is still the only textbook to introduce key theory and best practice in sport marketing at an advanced level.