Hispanic marketing: the evolution of the latino consumer
Auteur :
Korzenny, Felipe / Chapa, Sindy / Korzenny, Betty Ann
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032137742
Date de publication :
5 déc. 2024
Dimensions :
23,4 x 15,6 cm
Poids :
950 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book focuses on using cultural insights to connect with Hispanic consumers. This fourth edition brings up to date the theories, concepts and practices that help readers understand Hispanic consumers and marketing communication campaigns across Hispanic segments, and includes new case studies and instructor materials.