Strategic creativity: a business field guide to advertising, branding, and design
Auteur :
Landa, Robin
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032137803
Date de publication :
2 juin 2022
Dimensions :
22,9 x 15,2 cm
Poids :
420 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
The secret weapon for business experts to ensure strategically creative results, this is an indispensable field guide to evaluating creative advertising, branding, and design ideas and solutions, and to working with creatives. A fundamental resource that enables business professionals to stand out amongst their colleagues.