Consumer behaviour and digital transformation
Auteur :
Gbadamosi, Ayantunji
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032149769
Date de publication :
11 mars 2024
Dimensions :
24,6 x 17,4 cm
Poids :
1380 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This textbook explores how technological developments and emerging technologies impact on, and engage with, consumer behaviour and decision-making globally. The book will enable readers to develop a coherent understanding of the basic underpinnings of consumer behaviour as they relate to individual and group-oriented consumption decisions.