Emarketing: digital marketing strategy
Auteur :
Frost, Raymond / Fox, Alexa K. / Daugherty, Terry
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032161587
Date de publication :
15 nov. 2022
Dimensions :
25,4 x 17,8 cm
Poids :
526 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
eMarketing, 9th edition, equips students with the solid foundation in digital marketing required to excel in practice and "think like a marketer". Highly regarded and comprehensive, this textbook is core reading for undergraduate students studying Digital Marketing and Digital Business.