Understanding the higher education market in africa
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032173559
Date de publication :
30 sept. 2021
Dimensions :
23,4 x 15,6 cm
Poids :
610 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book offers theoretical and practical insights into the marketing of higher education in Africa. It explores the key players, challenges and policies affecting higher education across the continent, their marketing strategies and the students’ selection process.