Contextual innovation management: adapting innovation processes to different situations
Auteur :
van der Duin, Patrick / Ortt, Roland
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032174280
Date de publication :
30 sept. 2021
Dimensions :
22,9 x 15,2 cm
Poids :
231 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book explores how contingency influence the management of innovation. Taking the perspective of innovation managers, the authors focus on the decision-making process to demonstrate that different approaches are required depending on the business context.