Base of the pyramid markets in asia: innovation and challenges to sustainability
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032174518
Date de publication :
30 sept. 2021
Dimensions :
23,4 x 15,6 cm
Poids :
280 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
The Frugal Innovation in Base of the Pyramid Markets series comprises four volumes, covering theoretical perspectives, themes and various aspects of interest across four key regions. This book focuses on the BOP in Asia, and in particular the challenge of how to address the needs of deprived population groups in a sustainable manner.