Media and science-religion conflict: mass persuasion in the evolution wars
Auteur :
Aechtner, Thomas
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032175584
Date de publication :
30 sept. 2021
Dimensions :
23,4 x 15,6 cm
Poids :
449 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book examines why the religion-science skirmishes known as the Evolution Wars have persisted into the 21st century. It does so by considering the influences of mass media in relation to decision-making research and the Elaboration Likelihood Model, one of the most authoritative persuasion theories.