Strategic marketing of higher education in africa
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032175591
Date de publication :
30 sept. 2021
Dimensions :
23,4 x 15,6 cm
Poids :
385 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Strategic Marketing of Higher Education in Africa explores higher education marketing themes along the lines of understanding higher education markets, university branding and international marketing strategies, digital marketing and student choice-making.