Golden age of data, the: media analytics in study & practice
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032176437
Date de publication :
30 sept. 2021
Dimensions :
22,9 x 15,2 cm
Poids :
408 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book summarizes the current state of legacy media analysis and social media analytics. Topics covered include the evolution of media technologies, the teaching of media measurement and analytics, and the use of media analytics to answer meaningful questions, drive content creation, and engage with audiences, and more.