Brand and its history, the: trademarks, branding and national identity
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032187334
Date de publication :
17 mars 2022
Dimensions :
24,6 x 17,4 cm
Poids :
453 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book delves into the origins and evolution of trademark and branding practices in a wide range of geographical areas and periods, providing key knowledge for academics, professionals, and general audience on the complex world of brands.