Advertising as a creative industry: regime of paradoxes
Auteur :
Derda, Izabela
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032203010
Date de publication :
25 juil. 2023
Dimensions :
21,6 x 13,8 cm
Poids :
220 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
At the crossroads of culture and commerce, the advertising industry is a regime of paradoxes. This book examines the place of advertising in today’s creative industries, exploring the major challenges advertisers confront as they engage with other creative sectors.