European consumers in the digital era: implications of technology, media and culture on consumer behavior
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032204666
Date de publication :
27 mai 2024
Dimensions :
23,4 x 15,6 cm
Poids :
340 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book offers a holistic perspective of consumer behavior in the 21st century in different European cultures that are characterized by new technologies, including smartphones, AR, IoT, AI, and social media, as well as cultural changes and the Covid-19 pandemic.