Marketing fashion: critical perspectives on the power of fashion in contemporary culture
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032204819
Date de publication :
16 juin 2023
Dimensions :
23,4 x 15,6 cm
Poids :
650 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This edited collection critically reflects upon the power of fashion in contemporary society and the role marketing and marketers have in the process of defining, creating and preserving fashion, but also for divesting fashion that is no longer up to date.