Digital transformation and corporate branding: opportunities and pitfalls for identity and reputation management
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032204857
Date de publication :
29 sept. 2023
Dimensions :
23,4 x 15,6 cm
Poids :
860 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
The book brings together international contributors to provide examples from a wide range of industries and firms, including the retailing and agri-food industries, and illustrates the many dimensions of corporate branding and theories, and how they can be aided by digital transformation.