Luxury fashion marketing and branding: a strategic approach
Auteur :
Dallabona, Alice
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032206882
Date de publication :
22 août 2024
Dimensions :
24,6 x 17,4 cm
Poids :
360 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Luxury Fashion Marketing and Branding offers a comprehensive analysis of the key theories and concepts needed to understand the promotion of luxury fashion products. It covers subjects including luxury fashion retailing, digital marketing and communication, data analytics, emerging technologies, consumer behaviour and PR.