Digital business models in sport
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032218113
Date de publication :
29 juil. 2022
Dimensions :
21,6 x 13,8 cm
Poids :
620 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Digital technologies are having a profound impact on sport business, opening up new opportunities to generate income and value. This book explores the phenomenon of digitization in sport management, with a particular focus on business models and how they are being transformed in this new digital era.