Differentiation strategy: winning customers by being different
Auteur :
Holt, Kevin
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032222363
Date de publication :
1 juin 2022
Dimensions :
25,4 x 17,8 cm
Poids :
540 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This comprehensive and richly illustrated book, filled with frameworks, tools, and templates, explains how to create a differentiation strategy—a strategy for being different in a way that causes customers to prefer your products and services to those of your competitors.