Success in social marketing: 100 case studies from around the globe
Auteur :
Lee, Nancy R. / Kotler, Philip
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032223278
Date de publication :
12 juil. 2022
Dimensions :
22,9 x 15,2 cm
Poids :
680 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Success in Social Marketing provides an accessible and comprehensive guide to the field, introducing stories from around the world related to multiple sectors including public health, injury prevention, environmental protection, community engagement, financial well-being, and education.