Lean approach to digital transformation, the: from customer to code and from code to customer
Auteur :
Caseau, Yves
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032225029
Date de publication :
6 mai 2022
Dimensions :
25,4 x 17,8 cm
Poids :
620 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
The approach proposed in this book is based on the Lean Startup approach, according to an extended vision that combines Design Thinking and Growth Hacking. Companies must become truly "customer-centric", from observation, listening to co-development.