Storymaking and organizational transformation: how the co-creation of narratives engages people for innovation and transformation
Auteur :
Buganza, Tommaso / Bellis, Paola / Magnanini, Silvia / Press, Joseph / Shani, Abraham (Rami) B. / Trabucchi, Daniel / Verganti, Roberto / Zasa, Federico Paolo
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032231983
Date de publication :
27 mai 2024
Dimensions :
21,6 x 13,8 cm
Poids :
250 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book explores and discusses how employees can be engaged digitally to assist innovation initiatives and lead to organizational transformation.