Adolescents, family and consumer behaviour: a behavioural study of adolescents in indian urban families
Auteur :
Kaur, Harleen / Singh, Chandan Deep
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032239057
Date de publication :
13 déc. 2021
Dimensions :
21,6 x 13,8 cm
Poids :
244 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book investigates the impact of adolescents on consumer behaviour in families, particularly in the light of extensive changes in the socio-cultural environment of India. Young people are considered a primary market of customers. This will have resounding impacts upon the shape of the future market.