Intellectual property branding in the developing world: a new approach to non-technological innovations
Auteur :
Kongolo, Tshimanga
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032241173
Date de publication :
13 déc. 2021
Dimensions :
23,4 x 15,6 cm
Poids :
280 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book will assist scholars and academics dealing with innovation, branding, and IP issues and will provide both context and guidance to policymakers from the developing world through the success stories. This book will serve as a useful scientific material that will provide an invaluable resource.