Tourism events in asia: marketing and development
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032241654
Date de publication :
13 déc. 2021
Dimensions :
23,4 x 15,6 cm
Poids :
308 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
The roles and impacts of planned events within tourism are of increasing importance for destination competitiveness. Tourism Events in Asia is a unique contribution to the understanding of the impacts of events in the development planning, promotion and marketing of destinations in the rapidly growing tourism market of Asia.