Routledge companion to consumer behavior analysis, the
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032242460
Date de publication :
13 déc. 2021
Dimensions :
24,6 x 17,4 cm
Poids :
840 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Providing a unique and eclectic combination of behavioral, cognitive and environmental perspectives, The Routledge Companion to Consumer Behavior Analysis illuminates the real-world complexities of consumer choice in a marketing-oriented economy. Edited by a leading authority in the field, the authors have created a unique anthology f