Customer relationship management: concepts, applications and technologies
Auteur :
Prior, Daniel D. / Buttle, Francis / Maklan, Stan
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032247441
Date de publication :
23 janv. 2024
Dimensions :
24,6 x 18,9 cm
Poids :
640 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This highly regarded textbook provides the definitive account of Customer Relationship Management (CRM) concepts, applications and technologies, focusing on how companies can create and maintain mutually beneficial relationships with customers.