Social media communication: concepts, practices, data, law and ethics
Auteur :
Lipschultz, Jeremy Harris
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032251776
Date de publication :
18 juil. 2023
Dimensions :
25,4 x 17,8 cm
Poids :
453 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This updated fourth edition presents a wide-scale, interdisciplinary guide to social media communication. Examining platforms like Facebook, Instagram, Snapchat, TikTok, Twitter and YouTube, the book analyzes social media's use in journalism, public relations, advertising, and marketing.