Multimodality and social interaction in online and offline shopping
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032255927
Date de publication :
18 déc. 2024
Dimensions :
22,9 x 15,2 cm
Poids :
440 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This collection brings together social semiotic, ethnographic, and conversation analytic approaches to multimodality in global studies of shopping, drawing on the rich diversity of the latest multimodal methods to critically reflect on shopping as a cornerstone of contemporary social life.