Consuming atmospheres: designing, experiencing, and researching atmospheres in consumption spaces
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032264943
Date de publication :
30 janv. 2025
Dimensions :
23,4 x 15,6 cm
Poids :
410 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Atmosphere is a term often used in everyday life to describe how a consumption space feels, and has long been an important theme within marketing.