Appraisal and the transcreation of marketing texts: persuasion in chinese and english
Auteur :
Ho, Nga-Ki Mavis
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032269368
Date de publication :
27 mai 2025
Dimensions :
22,9 x 15,2 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book contributes to growing debates on transcreation, applying an Appraisal Theory approach to texts from luxury brands in Chinese and English to reveal new insights into marketing transcreation. This book will be of interest to students and scholars in translation and marketing studies.