Routledge companion to the history of advertising, the
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032272467
Date de publication :
18 août 2025
Dimensions :
24,6 x 17,4 cm
Poids :
453 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This unique volume critically examines the stakeholders and influences on the production, dissemination, and consumption of advertising - from its early history via the development of mass advertising, to the emergence of the digital age.