Hospitality and travel marketing
Auteur :
Morrison, Alastair M.
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032274133
Date de publication :
27 oct. 2022
Dimensions :
25,4 x 17,8 cm
Poids :
1400 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Fully revised and updated for its 5th edition, Hospitality and Travel Marketing provides students with an international and systematic approach to hospitality and travel marketing structured around planning, research, implementation, control, and evaluation.