Cultural competence: the intrinsic strategic advantage
Auteur :
Heckroodt, Steyn / Ghanem Al Hashmi, Waddah S.
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032300801
Date de publication :
1 sept. 2023
Dimensions :
22,9 x 15,2 cm
Poids :
390 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Taking a strategic imperative perspective, this book introduces business leaders to a key differentiator that contributes to competitive advantage and financial sustainability: cultural competence.