Corporate culture and globalization: ideology and identity in a global fashion retailer
Auteur :
Zhu, Yi
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032304434
Date de publication :
10 mars 2023
Dimensions :
23,4 x 15,6 cm
Poids :
490 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book offers an ethnographic analysis of how corporate culture has been transformed in the age of globalization and promotes the importance of a national ideology’s role in corporate culture studies. It examines the formation, dissemination, and interpretation of corporate ideology at a global Japanese fashion retailer in Hong Kong.