Role of smart technologies in decision making, the: developing, supporting and training smart consumers
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032308838
Date de publication :
27 mai 2024
Dimensions :
24,6 x 17,4 cm
Poids :
394 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This comprehensive book examines the impact of smart technologies in consumer behaviour from a contemporary perspective, blending marketing and retailing along with other disciplines such as psychology, media studies and sociology.