Social media marketing management: how to penetrate emerging markets and expand your customer base
Auteur :
Hinson, Robert E. / Mhlanga, David / Osei-Frimpong, Kofi / Doe, Joshua
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032309644
Date de publication :
2 août 2024
Dimensions :
25,4 x 17,8 cm
Poids :
453 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book seeks to provide practical guidance on the use of social media in the firm’s operations. While it provides practical perspectives by addressing contemporary issues in relation to social media marketing practices, this book will also serve as a relevant teaching text in social media marketing.