Big data analytics: digital marketing and decision-making
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032310442
Date de publication :
4 oct. 2024
Dimensions :
23,4 x 15,6 cm
Poids :
400 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book includes various topics related to marketing and business analytics. It is written to help organizations increase their profits by making better decisions. This book is meant for students, practitioners, industry professionals, researchers, and faculty working in the field of commerce, marketing, and big data analytics.