New customer experience management, the: why and how the companies of the future address their customers' needs proactively
Auteur :
Yorgov, Ivaylo
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032313443
Date de publication :
11 nov. 2022
Dimensions :
22,9 x 15,2 cm
Poids :
340 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
A comprehensive guide to a burgeoning field, this book shows how to design and implement a future-proof post-sales service program focused on proactively addressing customers’ needs in a personalized way.