Tourism and hospitality marketing: concepts and cases
Auteur :
Chowdhary, Nimit / Prakash, Monika
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032318981
Date de publication :
31 juil. 2025
Dimensions :
23,4 x 15,6 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book provides a comprehensive overview of marketing for the tourism and hospitality industry. With a focus on the Indian subcontinent, it explores various frameworks and marketing strategies and their application in diverse areas and markets.