Strategic pharmaceutical marketing management in growth markets
Auteur :
Nandy, Mithun
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032321646
Date de publication :
9 mai 2023
Dimensions :
22,9 x 15,2 cm
Poids :
440 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
India is the largest provider of generic drugs globally. Indian pharmaceutical sector supplies over 50% of global demand for various vaccines and thus, holds an important position in global pharmaceutical sector. This book is a comprehensive study of pharmaceutical marketing management in the Indian context and similar growth markets.