Pocketbook of audience research, the
Auteur :
Hermes, Joke / Kopitz, Linda
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032325118
Date de publication :
18 déc. 2023
Dimensions :
21,6 x 13,8 cm
Poids :
260 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Focusing on qualitative methods, The Pocketbook of Audience Research uses contemporary, global television and cross-media examples to explain essential approaches to audience research and outline how they can be employed.