Routledge companion to marketing and society, the
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032325217
Date de publication :
27 mai 2024
Dimensions :
24,6 x 17,4 cm
Poids :
840 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
The Routledge Companion to Marketing and Society focuses on marketing for social impact as the use of marketing strategies, tools and techniques to improve the well-being of society.