Promotional practices and perspectives from emerging markets
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032325491
Date de publication :
27 mai 2024
Dimensions :
23,4 x 15,6 cm
Poids :
510 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This volume explores the dynamic nature of emerging markets, which constitute a major share of global GDP, with a focus on the opportunities for growth and the challenges for businesses in meeting the needs of a diverse set of consumers.