Corporate social responsibility and marketing ethics: the effects of value-based marketing on consumer behaviour
Auteur :
Howaniec, Honorata
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032329239
Date de publication :
26 août 2024
Dimensions :
23,4 x 15,6 cm
Poids :
440 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book demonstrates the concept of CSR and how it is included as an element of value-based marketing. Using research from the Polish market, the author explores the concept of value-based marketing, how organisations are implementing CSR and analyses the effect on consumer behaviour.