Strategic communication: campaign planning
Auteur :
Mahoney, James
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032329741
Date de publication :
20 juin 2023
Dimensions :
24,6 x 17,4 cm
Poids :
500 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Strategic Communication deals with the principles behind strategic communication planning. It covers the professional practice steps involved in researching, planning, writing, evaluating and implementing a communication strategy.