Strategic management for tourism, hospitality and events
Auteur :
Evans, Nigel G.
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032331829
Date de publication :
24 janv. 2024
Dimensions :
24,6 x 17,4 cm
Poids :
1630 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Strategic Management for Tourism, Hospitality and Events is the must-have text for students approaching this subject for the first time. It introduces students to fundamental strategic management principles in a Tourism, Hospitality and Events context and brings theory to life by integrating a host of industry-based case studies.