Luxury marketing, sustainability and technology: the future of luxury management
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032342924
Date de publication :
28 nov. 2024
Dimensions :
23,4 x 15,6 cm
Poids :
260 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Luxury Marketing, Sustainability and Technology explores how new technologies, sustainability and relationship marketing impact and change the future of luxury brand management.