Creative advertising concept and copy: a practical, multidisciplinary approach
Auteur :
Miliopoulou, Georgia-Zozeta
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032357959
Date de publication :
8 avr. 2024
Dimensions :
23,4 x 15,6 cm
Poids :
480 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Considering perspectives on creative advertising through a unique media and communications lens, this book encompasses both the theory and practical tools needed to approach and understand creativity in advertising with an original eye.