Perspectives in marketing, innovation and strategy
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032360898
Date de publication :
29 sept. 2023
Dimensions :
23,4 x 15,6 cm
Poids :
453 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book provides guidelines for pragmatic integration of new marketing tools and business strategies for managers, researchers and students to implement innovative strategies in various industries.